Blog -

As cake designers / makers we want to create.  That’s why we started our cake business.  But as we all learn very quickly running a business also needs admin for a smooth operation.  There can be quite a lot but it’s all about making and keeping it simple but thoroughly thought out that will help […]

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Apr 22, 2021

Wafer paper is one of my favourite mediums to work with. I started using it a few years ago now, and it’s one of those things in a busy cake designer’s life, that investing time into the upkeep of skills can be so tricky (especially in the summer months if you create and sell wedding […]

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Nov 6, 2020

My Ultimate lemon drizzle cake.   This lemon drizzle cake is not only light in texture with a crunchy top but is packed full of lemon zing!  Great for the taste buds one of my family’s ultimate favourite bakes of the week. Best served with a cup of tea and perfect for an afternoon treat.  […]

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lemon drizzle cake on chopping board

May 14, 2020

     The repercussions and implications of Covid-19 for a cake business Cake business at a standstill?  Are you feeling like you’re in Groundhog day? Where you wake up and you do the same thing again and again and again!? With the global situation as it is, it can be scary. Also daunting, stressful and […]

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cake business

May 6, 2020

Hi, I’m Hayley, A multi-award-winning wedding cake designer and successful business owner of Hayley Elizabeth Cake Design and Hayley Elizabeth Coaching. I’m also a mum to two beautiful children D’Arcy and Harrison and Dexter the beagle. My business journey with cake has gone from strength to strength in the last 8 years. But it hasn’t […]

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May 1, 2020