If it’s about making a cake (+ business) rise, I’m your woman.

I’m Hayley, luxury cake designer and coach for cake business owners.

JUST putting your cake services out there isn’t enough.

I’ve run a highly successful cake design business since 2012, and I know what it takes. Now I’m sharing everything I know to help you achieve your dreams like I’ve achieved, and continue to achieve. 

I’m here to show you how.

Anyone can start a cake business. But without the right plan, guidance and skills, it's hard to successfully rise above the rest.

Increasingly competitive markets mean you have to work smarter to succeed.


Before I started my business, I had a successful career which started in the Army. I trained as a medic and then went on to train in the operating theatre. It took me all over the world, and then when I left the army I continued my career at home. This came to an abrupt end in 2009, due to sustained injuries in a car accident.

During my recovery, sugarcraft allowed me to learn a new skill and refocus my attention on something positive. 

I soon realised I had a natural flair and interest grew with friends and family. From humble beginnings at local farmers; markets, I have gone on to specialise in luxury, bespoke wedding cakes with an emphasis on sugar flowers, texture and on-trend colour palettes. 

I now provide wedding cakes across the south of England, including high profile clients and prestigious venues. 

When I’m not working on my business you will find me either with a coffee in hand, working on my other love, interior design, with Dexter the beagle by side or out in the New Forest or the beach enjoying life with my husband and my two children, chasing after Dexter when he gets a scent of something! 

If you’re ready to make your cake business succeed, I’d be honoured to be the one to help you.